What we do
Ranking, citation, and recommendation as one program.
Five workstreams, four ways to buy, and every price published. Nothing here requires a call to find out.
01 — Ranked
Search engine optimization
The foundation everything else stands on. Technical audits and fixes, site architecture, keyword and topic cluster mapping, on-page optimization, content programs, migrations, and recovery work. Authority is earned, never purchased.
- Technical SEO audit and remediation
- Keyword and topic cluster mapping
- On-page optimization at page-set scale
- Content production and refresh programs
- Earned authority and digital PR
- Site migration, diagnosis, and recovery
02 — Cited
AI search and answer engines (GEO / AEO)
The work that gets you quoted inside the answer rather than listed beneath it. Models cite what they can parse, verify, and safely repeat — so this is structure work as much as content work.
- AI visibility audit and baseline — a 50-prompt set, scored
- Entity and knowledge graph buildout
- Schema and structured data implementation
- Answer-shaped content sprints
- LLM citation and digital PR campaigns
- Monthly AI visibility monitoring and reporting
03 — Chosen
Local search, map pack, and reputation
Where local intent converts, and where entity consistency either feeds the graph or confuses it. Same name, same number, same URL, everywhere — byte-identical.
- Google Business Profile setup, overhaul, and management
- Citation cleanup and build across 50+ directories
- Local landing page sets and multi-location programs
- Rank grid reporting by neighborhood
- Review generation, response, and capture systems
- Review schema and rich result deployment
Retainer workstreams
Where the hours actually go.
Every retainer allocates its hours across the same five workstreams. The mix changes by month and by business; the categories don’t, which is what makes month-over-month reporting comparable.
01
Technical & structural
Crawlability, speed, indexation, schema, site architecture, and the parsing surface AI systems read.
02
Answer & entity development
Who you are, in machine-readable terms. Knowledge graph presence, entity consistency, and answer-shaped coverage of real buying questions.
03
Content production
Pages and articles built to rank and to be quoted. Written for a person, structured for a model.
04
Authority & citations
Earned mentions on the sources that feed both search rankings and model training. Outreach, PR, and listing integrity.
05
Measurement & strategy
Baselines, rank grids, share of AI answers, and a monthly working session where the numbers actually get discussed.
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What isn’t in scope
Bought links, private blog networks, generated reviews, and guaranteed positions. We turn down the work rather than do it quietly.
Pricing
Published, because you shouldn’t have to book a call to learn a rate.
Growth programs are the core of the business. Everything is “starting at” — scope drives the final number, and scope is agreed in writing before anything is billed.
| Tier | Starting at | Scope ceiling | Hours / mo | Min. term | Onboarding |
|---|---|---|---|---|---|
| Essentials | $895 / mo | 1 location | ~10 | 3 months | $500 |
| Growth | $2,950 / mo | Up to 3 locations | ~25–30 | 6 months | $1,000 |
| Dominate | $6,500 / mo | Up to 10 locations | ~50–60 | 6 months | $1,500 |
| Enterprise / Multi-Location | $12,000 / mo | 10+ locations, franchise | Custom | 6 months | Quoted |
Additional locations beyond a tier’s ceiling bill at 60% of base rate. Onboarding is waived on annual prepay. Prices valid through 31 December 2026.
Project and one-time work
A selection. The full catalog is in the Service & Pricing Guide.
| AI Visibility Audit & Baseline (50 prompts) | from $1,500 |
| Entity & Knowledge Graph Buildout | from $2,800 |
| Schema & Structured Data Implementation | from $1,200 |
| Technical SEO Audit | from $2,200 |
| Local SEO Audit | from $1,100 |
| Citation Cleanup & Build (50+) | from $850 |
| Conversion Landing Page | from $1,500 |
| Starter Site (5–7 pages) | from $4,500 |
Advisory, training, and hourly
For teams that want to run it themselves.
| 1:1 Strategy Session (60 min) | $195 |
| Team Training (up to 10 people) | $295 / hr |
| AI Search Literacy for Marketing Teams (3 hrs) | from $1,800 |
| Monthly Advisory Retainer (incl. 4 hrs) | from $1,450 / mo |
| Fractional Marketing Leadership | from $4,500 / mo |
| Principal Strategy & Consulting | $250 / hr |
| SEO & GEO Specialist | $165 / hr |
| Web Development | $155 / hr |
Terms worth knowing up front
- Retainers billed on the 1st, in advance. Projects 50/50. Net 15.
- Annual prepay: 10% off the retainer and onboarding waived.
- Active retainer clients get 10% off all project work.
- Pass-through costs — ad spend, software, stock, print, directory fees — billed at cost.
- Pause once per twelve months, up to 60 days, with rate and term held.
- The $1,500 AI Visibility Audit credits in full against your first three months on a retainer.
Things we don’t do
- Buy links or run private blog networks
- Generate, incentivize, or write reviews
- Guarantee a ranking or an AI mention
- Claim a relationship with Google, OpenAI, or Anthropic
- Mark up pass-through costs
- Hold your accounts, data, or content hostage
Questions
The ones that come up every time.
What is the difference between SEO and GEO?
SEO earns a position on a results page a person then chooses from. GEO — generative engine optimization — earns a mention inside the answer an AI writes, where there is no list to choose from. They run on different signals: SEO rewards ranking strength; GEO rewards structured, citable, entity-consistent information a model can safely repeat.
How long does this work take?
Technical and listing fixes can move within weeks. Entity, citation, and content work generally shows measurable movement in three to six months, which is why Growth and Dominate carry a six-month minimum. Anyone promising faster is either buying something they shouldn’t or measuring something that doesn’t matter.
Do you guarantee rankings or AI mentions?
No, and be careful with anyone who does. Nobody controls those systems. What we commit to is a measured baseline, a defined scope, and monthly reporting on the leading indicators — citations, entity coverage, rank grid movement, and share of AI answers. If those don’t move, you’ll hear it from us early.
We already have an SEO company. Why would we need this?
Good — you should. Ask them one question: what’s our share of AI answers? If they have a number, they’re on it and you’re in good hands. If the question doesn’t land, that’s the gap.
Who owns the work?
You do. All accounts, profiles, content, files, and data — during the engagement and after it. If you leave, you leave with everything.
Can we start smaller than a retainer?
Yes. Start with the free AI Visibility Snapshot, then the $1,500 audit if you want the full 50-prompt baseline. The audit credits in full against your first three months if you move to a retainer, so the diagnostic never costs you twice.
Start with evidence
See where you stand before you spend a dollar.
Ten real buying questions for your category and city, run through ChatGPT, Claude, and Gemini. You get the transcript and the scorecard. Free, and no call required.