Writing
Category: Local Search
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Everything in local SEO that nobody can actually prove
Citations, NAP consistency, review counts, posting frequency. The industry quotes confident numbers for all of them. Almost none come from a measured outcome.
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Local AI Search in Chicago: Why the Best Business Usually Isn’t the One Recommended
AI answers rank legibility, not quality. What a Chicago AI answer is actually built from, why the referral-driven business tends to lose, and the six things that change it.