Writing
Author: Jimmy Sewell
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Everything in local SEO that nobody can actually prove
Citations, NAP consistency, review counts, posting frequency. The industry quotes confident numbers for all of them. Almost none come from a measured outcome.
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Ranking and getting cited are now two different numbers
Only 12% of the pages AI assistants cite rank in Google’s top ten for the same query. That gap is the entire reason a second discipline exists.
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The robots.txt line that quietly removes you from AI answers
AI crawlers do three different jobs. Most robots.txt files treat them as one — and the result is a business that opted out of the answers without meaning to.
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Local AI Search in Chicago: Why the Best Business Usually Isn’t the One Recommended
AI answers rank legibility, not quality. What a Chicago AI answer is actually built from, why the referral-driven business tends to lose, and the six things that change it.
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Generative Engine Optimization: What Actually Gets You Cited in AI Answers
GEO is not rebranded SEO. Here is the mechanism behind AI citations, the five inputs that decide them in order of leverage, and how to measure the result without fooling yourself.
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How to Find Out If AI Recommends Your Business (And What to Do If It Doesn’t)
A ten-minute test you can run yourself, what the citations actually tell you, and the four inputs that decide whether an AI names your business.